Inferior website buy AdWords for a temporary band aid.

AdWords and Pay-Per-Click Services Fargo

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Pay-Per-Click or AdWords marketing is one form of paid internet marketing that Fargo businesses opt-in to pay a fee each time one of their ads are clicked. Essentially, it’s one of the easiest ways to buy visits to your site, rather than attempting to “earn” traffic and visits organically. Having to buy Google AdWords instead of website optimization is just a temporary band aid to underlying website optimization problems. You have might have seen all of the paid ads “sponsored ads” at the top and to the right of Google’s search engine. You might ignore them like we do, but this is pay-per-click advertising.

AdWords or PPC ROI

Google AdWords a.ka. Pay-Per-Click (PPC) advertising (sponsored ads) gives businesses the ability to purchase and pay for top paid ad spots in search engines. Pay-Per-Click ads can be very competitive when multiple businesses are trying to buy the same keyword (Google AdWords PPC) your business is buying. This increases the value of the keywords you are trying to place for, plus it increases the price you have to pay for that keyword. Google AdWords – is one of the most popular Pay-Per-Click services that helps users bid on selected keywords and pay based on each click from their PPC campaign or individual advertisement. Let’s discuss how PPC works. This is how Pay-Per-Clicks work: Every time your “paid ad” gets clicked, that click sends a visitor to your business website. In return, you are paying a small fee to a search engine like Google. This is why it’s called Pay-Per-Click (PPC) marketing. If you are looking to calculating the return on investment ROI for that click you can use this example: If you paid $10 for the click, but closed a sale of $300 for the same click then it might be worth it. When calculating Pay-Per-Click ROI – You will also have to decide if you will manage your Pay-Per-Clicks, or have a Pay-Per-Click management service provider manage your Pay-Per-Click campaigns. In Fargo, this could cost more than $1500 per month depending on where you go. You will have to figure this cost into your return on investment ROI.

Frequently Asked Questions

If you have questions. We have answers!

Three things you should do before starting any Pay-Per-Click or AdWords advertising is to update to a mobile friendly website, write relevant content, and enhance your website SEO. These three things will give you an 80% boost in any search engine, and is a very critical step to starting a streamlined Pay-Per-Click (PPC) advertising campaign

You will need or may want to buy Pay-Per-Click or AdWords if you have one of these problems or would like to take up more online real estate.

  • You have an inferior business website and can’t fix on-page SEO.
  • You need more traffic for your ad campaign.
  • Your business website is new.
  • In our case, we just want to take up more first page real estate.

Hands down, having a mobile friendly up-to-date website with on-page SEO is what we call, “the low hanging fruit”. It’s much easier to start with a website that is user friendly and optimized for web and mobile devices than an inferior business website you will never stop spending your hard earned money to just get basic traffic. Once your website is optimized then you might invest in AdWords or PPC. Both working in tandem is the only method recommend.

You can expect to spend on average $1 to $2 per click to advertise on the Google search network. A local business could spend $750 to $9000 or way more depending on the competitiveness of other businesses buying the same keywords.

Google AdWords are worth the investment if your ads receive genuine clicks from customers. A very high percentage of clicks are often fraudulent, and many users often have no intention of ever buying your product or service. In some cases, you can see an increase of 52% of clicks but unfortunantly, you really never know if they are real or fake.