DIGITAL MARKETING STRATEGY
Digital Marketing Services
Hello, strong handshake.
One of the most popular types of digital marketing is content marketing. Content marketing has been around for decades, but more recently has been used in the digital marketing world by creating content for either on-site or off-site use in order to gain links, social shares, and traffic. Each digital marketing platform can track the overall performance of your paid and non-paid digital marketing campaigns but many platforms still use impressions, page views, and some use the number of clicks you receive.
You might get the impression that the numbers are inflated to get people to spend more because your ads might be seen on a page. This is an antiquated way for many media platforms and social channels to adopt the magazine or newspaper subscription sales pitch. The best way to turn this around is to redirect people back to your business website. Then you should be able to track your own content stats and ROI.
Here are the main types of digital marketing you should consider for your business.
- Search Engine Optimization (SEO)
- Content Marketing
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Paid advertising or AdWords
Paid advertising or AdWords is last on the list because items 1-5 create long-term value over “buying clicks” for temporary paid traffic. Own and publish your website content. It’s permanent!