DIGITAL MARKETING FOR ANY BUSINESS
Digital Marketing Services Florida
Many people want to know how to market their business effectively on the Internet. This is a digital marketing list of every way possible to get traffic to your business website including organic and paid traffic. If you use Google Analytics you should be able to find that there are a few channel groups that traffic comes from which are the most common sources of traffic, like Paid Search and Direct marketing. Please feel free to contact our marketing experts for help.
The Digital Marketing List
- Organic search
- Social media
- Referral sites
- Paid search
- Display traffic
- Email marketing
- Indirect traffic
The first way to start getting traffic is with organic search. Organic search is by far the most important and effective way to get traffic to your website organic search refers to free traffic that you can get from search engines. Like Google Yahoo and Bing for example, if I search for the term: landscaping services Florida. Many results show in Google search. If you secure a top position for a keyword with high volume search traffic then a lot of people will discover your business. That keyword specific traffic will be directed to your website earning clicks. Clicks mean more potential customers. You must start with a good foundation. This means you must have a search engine optimized website and use Google best practices. An optimized website will save you a considerable amount of money if you decide to invest in any social, web, or digital marketing. Incorporating a blog will also help when you post content on social media. For example, blogging about relevant information and then post a snippet with a link to your business post people click on your website content. This is a direct link to your website. Start with a good foundation and you will only help your business thrive.
You can also invest time into writing quality blog posts you can gain valuable organic traffic for your business all you have to do is make your website google friendly. This means following Google’s best practices and these best practices are not a secret. You can literally go to google search central to learn more about the best practices you need to follow in order to make your website discoverable to google search. Once your website meets those best practices you need to start sending signals to google that indicate that their searchers are finding the information that they are seeking on your website backlinks and site metrics like time on site bounce rate and click-through rates are examples of signals that you might want to take a look at achieving high positions in organic search can take up to 6 to 12 months even if you’re doing everything correctly and while organic search is very effective and will take some time to work. You can speed things up with the next step. Take a look at the fourth channel if you want to bypass this.
Alright, the second way to get traffic is through social media. The fastest way to get traffic on social media is going to be through paid advertising. You can literally create a targeted ad and start driving traffic immediately to your website. For example by creating a few Facebook ads for just about any market could drive a few hundred plus clicks from Facebook which could also lead to sales and revenue. Same thing for Youtube when you start a new channel you can pay for some Youtube ads to gain immediate visibility to that content. Once you start gaining subscribers you should be able to dial back the Youtube ads. Then, you shouldn’t have to run them at all.
When you create any type of content on social media you have to make sure people see it and the fastest way to do this is always going to be through paid advertising and then eventually there’s this snowball effect. People you advertise to will start following you and sharing your content and even better your content might perform so well that it ranks inside of the social media platform that you’re publishing within. Your content could show up on the discover page of Instagram or as the top tweet on twitter. As these things start to happen you can dial back on advertising and start to enjoy the organic marketing side of social media and once you achieve organic social media attraction then your return on investment becomes even higher because now you’re no longer paying for traffic. However the only way you can achieve organic growth is through creating valuable content. You need to create content that people see, like, and engage with.
When you’re just getting started on social media, choose a few platforms you can focus on. it’s better to do one or two platforms very well than to do five of them half-heartedly. We all know the top social media platforms like Facebook, YouTube, Linked-in, Instagram, Pinterest, and twitter. So choose a few of these platforms and put everything you have into them. This is where the first method will help. Quality content is very valuable but create content you own. This means when you post content on your website you own it. That content can live for as long as you want pulling double or triple the traffic.
The third way to get traffic to your website is through referral sites. There’s much more to the internet than just social media. You can use referral sites to drive substantial traffic to your website but wait, what are referral sites? Referral sites are just sites that have referred visitors to your website by clicking a link. You can start getting referral traffic from business directories, public forums, and guest blogs. So let’s quickly discuss each of these business directories. You should start by making sure that you’re listed in major directories that are relevant to your business. For example a restaurant might make sure that they’re listed on things like yelp and open table and contractors might make sure that they’re listed on Home Advisor, Angie’s list and Thumbtack you should make a list of every place your customers might discover a business like yours and make sure you are present on those platforms. You can even take it a step further by sponsoring your listing to appear higher in these directories which may result in even higher amounts of referral traffic.
Ok, the next source of referral traffic is public forums the next thing you can do to get referral traffic to your website is to participate in public forums for example Quora is a hot spot for referral traffic you can highlight a specific industry and answer questions that people have that may be relevant to your business inside your responses you can include helpful links like to a blog on your website which might start resulting in a bunch of referral traffic Quora reddit and even yahoo answers are popular public forums and these same strategies might also work on social media sites like Facebook groups and Linked-in groups. The last major source of referral traffic can come from guest posting the third tactic you can implement to get referral traffic is to guest post this is where you find popular blogs in your industry and offer to contribute to their blog for free they get free content you get free exposure inside of your guest content include quality links that link back to your website then as people read blogs on these popular websites they will naturally click on links that you included in your content these links not only drive traffic to your website but also helps the next major traffic channel.
Number four ispaid search. Paid search is one of the fastest ways to get traffic from search engines. Paid search refers to running ads on search engines to get traffic for example when I search for any keywords on google I immediately see three google ads at the top of the search results. In Google Search, paid ads have the word “Ad” next to them, on the left hand side of the Ad. These companies are paying to appear at the top of the search results they are paying per click for this exact phrase and each keyword phrase varies in cost based on its overall competition level but regardless it represents a very fast and effective way to get traffic to your website. You would need to set up a Google ads account to get started but we would recommend finding an expert so you don’t waste your hard earned advertising dollars.
The number five way to drive traffic is display. Display is another form of paid traffic that can increase your website traffic. Display traffic is traffic that found your website by clicking on an ad that you ran on another website. For example if someone viewed the pricing page of your website you can run an ad targeting them on other websites that they are visiting this helps your business stay top of mind get more traffic and even increases your chances of getting more sales.
The sixth way to keep traffic coming back to your website is with email marketing. Email marketing can be a low-cost way to stay in touch with your recent website visitors. You will want to keep this going for the people who subscribe to your email list to prevent your website from being blacklisted for spam. Email marketing is normally reserved for that group of people who are the most engaged with your business. The cost of email software is negligible when compared to the associated returns. You can use an email tool like Mailchimp or active campaign to start sending emails weekly or monthly to your email list and these days you can set up fully automated email campaigns that work without you even having to lift a finger. Alright so that’s email now let’s move on to number seven.
The seventh way to drive traffic is through direct traffic.Direct traffic occurs when a visitor comes to your website without clicking on a link from another website, in other words they arrive to your website by typing your business name or website URL directly into their website browser. Now , here’s what you need to know. Direct traffic can be the result of a number of things. it can be people who saw your business in print media tv or heard it on the radio it can be someone who interacted with your business on their mobile device that later used another device like their computer to visit your website it could also be returning visitors people who have already visited your website before and are returning back for more information and hopefully buying something anyway I like to think of direct traffic as a direct result of brand awareness the more direct traffic you have the more awareness your business has.
You should be tracking your traffic using Google analytics and if you want to take it to the next level use Ahrefs website. Something that should excite you is when you start to see more direct hits, clicks, and interactions from your marketing. In most cases, you should also see more people searching for your business name. These numbers are an accurate assessment on the brand growth and awareness you are generating. More people are learning about your business in your market. So, use your direct traffic as an indirect way of measuring the impact of your overall branding and marketing strategy.
Alright, so at this point I’ve given you every single way you can get traffic to your website on the internet again those things were social media referral sites paid search organic search email display and direct traffic. Get started, you have some work to do.
You might get the impression that the numbers are inflated to get people to spend more because your ads might be seen on a page. This is an antiquated way for many media platforms and social channels to adopt the magazine or newspaper subscription sales pitch. The best way to turn this around is to redirect people back to your business website. Then you should be able to track your own content stats and ROI.