Best Times To Post On Instagram
When is the best time to post on Instagram? Here are important details about Instagram that can help you decide if it’s the social media platform for your business marketing in Citrus County, Florida or any location.
Instagram thrives on visual storytelling, making it a prime platform for brands focused on aesthetics, lifestyle, and ecommerce. With features like Stories and Reels, it supports both fleeting moments and viral short videos. Posting once a day or every other day is ideal for keeping your audience hooked without burnout.
Image sizes and formats:
- Feed photos: 1080 x 1080 px (square) or 1080 x 1350 px (portrait)
- Stories and Reels: 1080 x 1920 px (vertical)
- Video formats: MP4 or MOV, max 60 seconds for Reels
Best times to post:
- Weekdays, especially Tuesday through Thursday, between 9 AM and 11 AM.
- Early evenings, around 7 PM to 9 PM, are also high engagement windows.
Best practices:
- Use high-quality visuals with consistent brand aesthetics.
- Take advantage of Stories and Reels for wider reach.
- Include 5–15 relevant hashtags to increase discoverability.
Instagram’s algorithm rewards engagement and content freshness, so mix polished posts with authentic Stories. Reels are essential now for organic reach, tapping into trends with your brand twist.Other social media marketing platforms: read more