Best Times To Post On Facebook

When is the best time to post on Facebook? Here are important details about Facebook that can help you decide if it’s the social media platform for your business marketing in Citrus County, Florida or any location.

Facebook

Facebook is the granddaddy of social media platforms, still boasting a massive user base across multiple demographics. It’s perfect for brands wanting to build community, run targeted ads, and share diverse content types—from text and images to videos and events. When posting, consistency matters: aim for 1–2 times daily to keep your audience engaged without overwhelming them. In general a 1:1 aspect ratio at 1080×1080 pixels for images work well.

Image sizes and formats:

  • Shared images: 1200 x 630 px (landscape) or 1:1
  • Profile picture: 170 x 170 px
  • Event cover photo: 1920 x 1080 px
  • Video recommended format: MP4 or MOV, up to 4GB

Best times to post:

  • Weekdays between 9 AM and 2 PM tend to see the highest engagement.
  • Thursdays and Fridays usually get a bit more interaction.

Best practices:

  • Post visual content with captions that spark discussion.
  • Use Facebook Groups to foster a community feel.
  • Leverage retargeting with Facebook Ads to reach warm audiences.

Facebook’s algorithm favors posts that generate meaningful interactions like comments and shares, so focus on authentic engagement. Live videos are a great way to boost reach. Don’t forget to optimize for mobile users—Facebook’s mobile app accounts for the majority of traffic. Other social media marketing platforms: read more