Paid Search Advertising – PPC (pay-per-click) SEM
TL;DR: This page explains paid search advertising (PPC/SEM) as a way businesses pay to get their ads shown in search engine results instead of relying solely on organic rankings. It argues that you should fix basic SEO and mobile-friendly website issues first, then consider PPC like Google Ads as a last resort — because many businesses waste money on paid campaigns when their site isn’t optimized to convert that traffic.
Let’s discuss Pay-Per-Click, AdWords, Paid Search Advertising, and website SEO Inverness in Florida. Search engine optimization SEO and getting found online for a small market like Inverness might be easier than you think. Search engine optimization SEO isn’t really that difficult and is often considered the low-hanging fruit for local search.
The problem we see is that businesses are investing in Pay-Per-Click advertising without fixing simple website SEO optimization issues. Most businesses haven’t invested in a mobile-friendly website, and now that AI search is here this compounds the problems. This is like putting the buggy before the horse. It doesn’t make any sense to start online digital marketing or PPC campaigns without a good starting point – an up-to-date quality website.
When it comes to website marketing and online marketing just about any web marketing expert should be recommending website search engine optimization and mobile optimization first. Then organic marketing and as a last resort Pay-Per-Click (PPC) marketing.
Expert Insight from a locally established web design and SEO professional with 20+ years of experience helping businesses improve search visibility and generate leads in competitive local markets.