Author: Tony

What is mobile-friendly design

More than half of all cell phone users have a smart-phone generation phone. This means your customers are also finding products and services on the phone’s internet, not just at their computer. Does your website translate well on the mobile web? Make sure it does with either a mobile web app or a mobile website.

Think about your customer’s experience. If they’re searching on their phone, chances are they need your service or directions to your location right then. You need to make sure your information is fast, organized and designed just for the mobile internet. Remember, the mobile user is constrained by the speed of the network they are on or the strength of the wi-fi they’re using. Chances are, they’re not using a 20MB download connection, so you must give them a user-friendly option or risk their impatience and quick retreat from a slow or unusable site. Can you afford to take this chance?

Can your business benefit from a mobile app? Not every business can justify a mobile app, but for those that can, creating an app can give you recurring clients, quick response to specials, or valuable user behavior data that can help you grow and measure success.

Let our creative team help you think of an app that is beneficial to your clients. We can guide you through all the obvious cheesy app ideas that, frankly no one will download, and come up with a true tool for you and your business and your customers.

What is custom web design

If you are concerned with getting local search results, the best thing to start with is a custom website that is built specifically for your market. Custom websites are no longer just about capturing your branding online. There is no need for a branded website if it doesn’t show up in your customer’s search results. We build our websites with your target market as a priority and your branding as a guide. All of our custom sites are fully SEO’d, down to the server we put it on.

Did you know that the download speed of your website is also a major factor in your search engine placement? Most hosting services don’t allow for optimal SEO due to the fact that it’s probably shared hosting. We can explain more when you call us.

The difference between a custom website and using a website builder services can be the difference between getting results and paying a lot of money in the future to SEO the impossible. Most website builders allow you to add keywords and metadata, but that’s not full SEO. If you’re using a template, they’re often filled with extra lines of code to explain the features of the template to anyone who’s using it. That code could slow your results. And with a site builder service and with templates, there are many other websites out there that look just like yours. Is that what you need?

Call us today for a free consultation and quote. Stand apart from the crowd!

What is SEO

Search Engine Optimization gives your website an edge over your competition. Search Engines determine where your website is found online based on their unique algorithms. If your site follows what search engines want to see, your website will receive better results. This could mean adjusting many different things from the keywords to the speed of the server hosting your website.

SEO can be an ongoing process for websites that continually have new information or it can be a one time thing for a website that is in a less competitive industry. Don’t be fooled by SEO companies that tell you have to pay a monthly fee if you’re not in a very competitive market. But also keep in mind that Search Engines are continually refining their algorithms to keep up with the changes in the market and to stay ahead of spammers who find holes to exploit within the algorithm. It is important to know your market and the weight of your competition online. We will help you decide if you need a little help or a lot – and we’ll help you to know the difference.

What would SEO do for your website?
Proper SEO would give search engines all the information they need to categorize your website as relevant to your local target searches. SEO would find holes in meta data like missing keywords or missing alt text. Full SEO will even work on the speed of a website which can give you just enough of an edge over your competition.

Contact us today for an SEO consultation. SEO could be the difference between growing your business and staying right where you are. Come find out what could be. Call today

What is Monthly SEO?

What is Local Search

More than 80% of people search locally first for products or services online. That means that your business needs to be found on the front page of the search results for your area. There are multiple resources that may help you land there. Each search engine has a maps type of tool that can include a profile for your business. There are directories that sometimes sneak to the first page, and there are SEO techniques that can be done to your website to help with natural search placement. The bottom line is that we can get you there.

Google Places
It is necessary for every business to have a Google places listing. Ever since mid 2010, Google’s search tools default to the user’s local area first, as a result, the emphasis on making sure your business pays attention to its local search results must be a priority. We make sure your Google places listing is posted, verified, and accurate, and will work hard to remove any multiple listings that may exist from past attempts at adding your business to Google maps.

There are features to take advantage of with Google places, such as adding photos, adding video, encouraging reviews of your business, and more. We can manage your Google Places paid activities too, such as the download features or adding menus. Let us optimize your Google Places page so we can help you take advantage of all the features available to you.

Plus there are more places to add your business information:
Yahoo Local
Bing Local Business Portal
Manta
Local Directories
And Much More…

Let us give you the best chance possible of customers finding your business. Our own business has been at the top of the natural search results since we opened up shop. We have a proven track record for local and national search. I know you want to work with a company that knows search placement. That is definitely us. Call today!

How to use Pinterest for marketing your business

With the amount of technology we use, the amount of Television and movies our society consumes, it is no wonder that a social media site like Pinterest is one of the fastest growing websites out there. Tapping into the popularity of Pinterest can be a great business tool.

What is Pinterest?
It is an online pin board where users can “pin” photos of things that they like or find useful from the web. Their friends will see their pins and they can comment on them, like them, and even re-pin on their own account. Users categorize their pins in what ever way they choose as a way of organizing their pins.

Why should I use Pinterest for my business?
Because of the way Pinterest is organized, the pins themselves are indexed by search engines. When you start an account for your business and start pinning your products or services in an interesting or unique visual way, your content will be indexed, has the potential to go viral, and you are boosting your social media score with Google.

Be Unique
Your pins should be quality photos or images and unique in some way. For an example, if you sell beauty products, your pins should be more than just photos of your products. Take before and after photos of your anti-aging serum. Take a series of how-to photos demonstrating the latest eye shadow trend.

What if your business is strictly a service? Think of your target market and the things that they are interested in. For example, if you are a counselor and your target market is married couples. Think of stress reliever tips that you can write up on an interesting background and pin on your boards. People love to pass around sayings.

Set up your tools
The greatest asset of social media is passing information. The biggest “miss” of users of social media is not anchoring their information. With Pinterest, the things you share have to be anchored to a website rather than uploaded to Pinterest (like you can do with Facebook). The best thing you can do for your business is have a blog area where you upload your photo – and an article to go with it, then to pin it to your account. Now when ever someone re-pins or clicks on your pin, they have the option to follow the pin all the way back to your website.