Invest in Pay-Per-Click Marketing Services
Pay-per-click marketing is an easy way for Fargo, ND businesses to buy sponsored placement ads in search engines. Online advertising like Pay-Per-Click (PPC) or SEM is one of the fastest ways to get immediate advertising. Pay-Per-Click (PPC) Marketing: Using PPC Increases Your Visibility
Pay-Per-Click marketing is normally used because your website isn't search engine optimized. We fix your website SEO issues!
What's PPC (pay-per-click) marketing? Pay-per-click marketing is an easy way for Fargo, ND businesses to buy sponsored placement ads in search engines. These search engine advertising methods are used to generate traffic, new leads, and increase business by generating more clicks to your website, as opposed to earning trust through organic clicks and using website search engine optimization (SEO). You have might have seen all of the paid ads "sponsored ads" at the top and to the right of Google's search engine. You might ignore them like we do, but this is pay-per-click advertising.
Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) advertising (sponsored ads) gives businesses the ability to purchase and pay for top paid ad spots in search engines. Pay-Per-Click ads can be very competitive when multiple businesses are trying to buy the same keyword (Google AdWords PPC) your business is buying. This increases the value of the keywords you are trying to place for, plus it increases the price you have to pay for that keyword. Google AdWords - is one of the most popular Pay-Per-Click services that helps users bid on selected keywords and pay based on each click from their PPC campaign or individual advertisement. Let's discuss how PPC works. This is how Pay-Per-Clicks work: Every time your "paid ad" gets clicked, that click sends a visitor to your business website. In return, you are paying a small fee to a search engine like Google. This is why it's called Pay-Per-Click (PPC) marketing. If you are looking to calculating the return on investment ROI for that click you can use this example: If you paid $10 for the click, but closed a sale of $300 for the same click then it might be worth it. When calculating Pay-Per-Click ROI - You will also have to decide if you will manage your Pay-Per-Clicks, or have a Pay-Per-Click management service provider manage your Pay-Per-Click campaigns. In Fargo, this could cost more than $1500 per month depending on where you go. You will have to figure this cost into your return on investment ROI.
PAY-PER-CLICK (PPC) MARKETING WORKS
Yes, Pay-Per-Click (PPC) marketing campaigns (Google AdWords, PPC) can be an effective way to increase your businesses website visibility, increase traffic, and generate more sales but shouldn't be your main priority. One of the downside to just buying PPC's is that you will have to keep buying them to maintain your traffic. Once you stop buying, then you are back to square one.
Pay-Per-Click advertising shouldn't be your only source of traffic. It's a fact that website search engine optimization (SEO) produces better short and long term results than just buying ads. Essentially, website SEO does the same thing as Pay-Per-Clicks but the good news with website SEO is that you don't have to keep paying for placement. Also, with website SEO your traffic is earned organically which builds trust over time. This is and should be your ultimate goal.
WEBSITE SEO WILL SAVE YOU MONEY
Three things you should do before starting any Pay-Per-Click advertising is to update to a mobile friendly website, write relevant content, and enhance your website SEO. These three things will give you an 80% boost in any search engine, and is a very critical step to starting a streamlined Pay-Per-Click (PPC) advertising campaign. If you are redesigning your website for the Fargo, Moorhead area or similar markets then 90% of the time you will not need to buy Pay-Per-Clicks. The online search results are very small so it is very simple to get placement for.
Our website SEO experts call basic website SEO and mobile design "the low hanging fruit", of website marketing. This is only because the return on investment (ROI) for updating your website is the tried and true methods that increase traffic, build your business, and generates revenue. Website SEO ultimately reduce needless short and long term spending for keywords you are already placed for. Having to buy Pay-Per-Clicks instead of website optimization is just a temporary band aid to underlying website optimization problems.
PAY-PER-CLICK RETURN ON INVESTMENT (ROI)
Hands down, having a mobile friendly up-to-date website and a laser focused Pay-Per-Click campaign working in tandem is the only method our experts recommend. This process enhances your user experience while effectively connecting your business with web and mobile users. The return on investment (ROI) for a one time redesign can be $1500 with us or keep paying $1500/per month with our competitors.
Pay-Per-Clicks and return on investment ROI may be difficult to understand but Google has many free online tutorials for you to learn from. After you learn more about Pay-Per-Clicks, Google offers a simple 20 minute test so you can test your new found skills. You too can be, "Google AdWords Qualified." or receive a Google AdWords certification, but it's not necessary.
If you are looking for Pay-Per-Click management service providers - look no further. We have been doing Pay-Per-Clicks since 2004, and are website SEO experts located in Fargo, ND. You can find our website in one of the top organic positions in Google or one of our competitors Pay-Per-Click Ads in the sponsored placement area. You decide.